Finally answer “Tell me about yourself” and “Why should we hire you?” in under 60 seconds.
Your work speaks for itself. Except it doesn’t. Not until you find the exact words to explain it.
This self-paced program is for mid- to senior-level professionals, fractional experts, and location-independent entrepreneurs who struggle to explain their value.
🔒 Trusted by 1,000+ professionals worldwide
Your experience isn’t the problem.
How you position yourself is.
Sound familiar? These are the moments this program was built for.
Rewriting your CV again
You thoroughly tailor your CV for every role, only to receive the standard automated rejection. A better template will not fix a confusing or shallow message.
Freezing at the introduction
You have decades of high-level experience, yet “Tell me about yourself” still feels like a trap. You know your worth, but compressing it into a single answer feels impossible.
Invisible to ideal clients
Location-independent entrepreneurs and fractional experts: you are losing premium clients to less experienced competitors because your messaging sounds like every other “passionate expert.”
Perfect formatting will not save a hollow message.
Right now, 61% of job seekers use AI to write their applications.
They optimize every keyword to please the Applicant Tracking System (ATS), hoping the machine will pass them through.
The result?
The market is flooded with documents that lack personality, a clear point of view, and soul.
And, recruiters are tired of scanning hundreds of polished and generic CVs that all sound alike.
Though AI can clean up your grammar and make your words sound professional. No amount of editing will help you build trust with the human who actually makes the hiring decision.
If your application and/or CV lack a human pulse, it lands on the ‘no’ pile, and they simply move on.
Stop proving your past. Start owning what you bring to your future employer or client.
You have led teams, delivered results in impossible situations, and built things from scratch.
Your experience was never the problem. The real challenge is finding the words to make others see it.
When you just list your past roles, you leave it up to a busy hiring committee or prospective client to figure out where you fit.
You hope they take the time to see your worth, but they won’t.
When you own your career story, everything changes. You stop asking for an opportunity.
Instead, you step into the room, or the client pitch, as the exact answer to the challenge they are facing right now.
That is the power of a clear introduction and value proposition. It shifts you from a confusing resume to an obvious solution.
Before the program:
- You over-explain your varied background and watch the hiring committee or prospective client tune out because they cannot categorize you.
- You endlessly tailor your CV, hoping this time you will get the interview to explain your actual value.
After the program:
- You have a clear career story that guides your interview and client-pitch conversations.
- You have translated your global, non-linear experience into the exact solution they are looking for.
Three steps to owning your story
Find the thread that ties it all together.
Uncover the sweet spot where your skill, drive, and contribution to others overlap. This thread ties your whole career together and makes it make sense.Define who you are for.
Get specific about the ideal employer or client you want to reach, what problems keep them up at night, and why you are the exact solution they have been looking for.Own your story everywhere.
Answer “tell me about yourself” or “why should I hire you?” in under 60 seconds. Infuse that clarity into your CV, LinkedIn, website, pitches, and proposals.
Everything you need, nothing you don’t!
You do not need a 47-module course you will never finish or more talking-head videos. You just need the tools that create clarity.
Podcast-style audio trainings
AI-powered Market Insight tool
Career Story worksheet
Ideal Match worksheet
What professionals are saying
Rehmah 🇺🇬
Kathelijne 🇧🇪 🇪🇸
Hannah, 🇺🇸
You do not need another template. You need someone who has actually navigated complex, international career changes.
I’m Kirsten de Greling-Visman.
I have spent 17 years building my career and career coaching business across 9 countries in Africa, India, and Europe.
I have faced unexpected contract terminations and rebuilt my career from scratch when the path I planned disappeared overnight. I know exactly what it feels like when the career you worked hard to build suddenly feels impossible to explain.
Over the years, I have sat across from hundreds of brilliant professionals who could not see their own value.
People with 10 to 25+ years of experience froze at “Tell us about yourself,” sent hundreds of applications with zero interviews, and watched less experienced competitors win the clients they deserved.
In every single case, the problem was not their experience. It was how they shared their story and positioned themselves.
I have guided over 1,000 professionals through this exact work. I help them find what ties it all together, translate their value into language others understand, and finally own what they bring.
That is exactly what we will do for you.
Own Your Story Program
€149 (excl. VAT)
One-time payment. No subscription. Lifetime access.
Podcast-style audio trainings.
Career Story worksheet.
Ideal Employer/Client Profile worksheet.
AI-powered Market Insight tool.
(Optional 1:1 coaching add-ons at checkout)
Is this only for job seekers?
No. This program works for job seekers, entrepreneurs, fractional professionals, and professionals preparing for their performance appraisal. Whether you’re trying to land a role, attract clients, or move up the salary scale, the foundation is the same: clarity on your story, the crisis you solve and who you do that for.
What if my background feels too messy to tie together?
That is exactly what this program helps you fix. Most people with varied, global, or non-linear careers have a huge advantage. They just cannot see it yet. That is what we uncover together.
How long does it take to complete?
Most people finish in 1-2 weeks, spending a few hours per week. But there is no deadline. Once you enroll, it is yours forever. You move at your own speed.
Your next interview. Your next client call. Your next “Why should i hire you?”
You will be ready as the solution they have been looking for.